Professional
travel 3.0
Conference
Trends and Insights of the 2025 Tourist Season
17 — 19
february 2025
Top-level speakers and travel industry experts
Networking program
at the golf club
at the golf club
VIP dinner with chef Felice Lo Basso
Professional conference for tourism industry leaders about new digital technologies, ways to attract tourists and consumer trends
250+
key players
of travel industry
of travel industry
3
eventful days
50+
TOP-LEVEL speakers
& TRAVEL-experts
& TRAVEL-experts
owners of the largest hotels, top management of travel services, airlines, and representatives of government agencies
of a business program, workshops,
and informal networking
with industry leaders
and informal networking
with industry leaders
professionals from leading companies in tourism and advanced technologies, ready to share their experience and knowledge
Hotels
Air
Travel tech
GR
PR & media
Tour operators
Top-level speakers and travel industry experts
Networking program
at the golf club
at the golf club
VIP dinner with chef Felice Lo Basso
250+
key players
of travel industry
of travel industry
3
busy
working day
working day
50+
TOP-LEVEL speakers
& TRAVEL-experts
& TRAVEL-experts
owners of the largest hotels, top management of travel services, airlines, and representatives of government agencies
Hotels
of a business program, workshops, and informal networking with industry leaders
professionals from leading companies in tourism and advanced technologies, ready to share their experience and knowledge
PR & media
Travel tech
GR
Air
Tour operators
FIRST-CLASS NETWORKING and EXPERIENCE OF LEADERS
The most
popular hotels
representatives of private and chain hotels in Antalya, Istanbul, Ankara, Bodrum, Cappadocia, Dubai, Moscow, St. Petersburg and other key points on the world tourism map
Service leaders
digital travel-tech providers (ticket purchase, hotel booking, insurance and everything a tourist needs), HoReCa product manufacturers
Travel operators
and agencies
key players from various countries and regions, major tour operators, MICE agencies, and business travel agencies
Leading TV, messengers
and media providers
representatives of major TV channels and online streaming platforms, owners of advertising platforms, representatives of the social media market
Flagships of air
transportation
representatives of full-service, charter
and regional airlines interested
in partnership and brand promotion
and regional airlines interested
in partnership and brand promotion
GR segment
experts making strategic decisions
in the development, promotion
and financing of tourism
in the development, promotion
and financing of tourism
The most
popular hotels
representatives of private and chain hotels in Antalya, Istanbul, Ankara, Bodrum, Cappadocia, Dubai, Moscow, St. Petersburg and other key points on the world tourism map
Service leaders
digital travel-tech providers (ticket purchase, hotel booking, insurance and everything a tourist needs), HoReCa product manufacturers
Travel operators
and agencies
key players from various countries and regions, major tour operators, MICE agencies, and business travel agencies
Leading TV, messengers
and media providers
representatives of major TV channels and online streaming platforms, owners of advertising platforms, representatives of the social media market
Flagships of air
transportation
representatives of full-service, charter
and regional airlines interested
in partnership and brand promotion
and regional airlines interested
in partnership and brand promotion
GR segment
experts making strategic decisions
in the development, promotion
and financing of tourism
in the development, promotion
and financing of tourism
AT THE turmerge CONFERENCE
TRAVEL INSIGHTS FOR BUSINESS
Big Data insights
market trends and shifts in consumer behavior based on data from digital operators — from telecom to banking
The expertise of the World's Best Hotels
Digitalization in aviation
comprehensive development of digital sales and supporting traveler loyalty
secrets, standards, and business approaches from global hotel chains
High-impact advertising campaigns
exploring travel advertising across digital, PR, TV, and offline channels
Tour operators vs. Metasearch engines
the industry's global transformation —changing landscapes and new leaders
Development of domestic tourism
creating and promoting local attractions to draw in tourists
Management, culture, and leadership cascading
how effective management boosts profitability, reduces turnover, and drives growth
program architecture
17 February
#GOVERNMENT AND TOURISM
#INSIGHTS ON DATA - TRAVEL 2025
#DIGITAL MARKETING IN TOURISM
#TV & ONLINE CINEMAS / MEETUP
#SOCIAL & BLOGGERS / BRIEFING
#LABORATORY OF NEW FORMATS
#POINT OF ATTRACTION - EVENTS
welcome
cocktail
cocktail
BUSINESS PROGRAM
18 February
#SPORT and TOURISM
#EXPERIENCE OF THE BEST HOTELS IN THE WORLD
#Star Boutique Hotels
#Academy of Hospitality
TRAININGS AND WORKSHOPS
#ESG - Sustainable Tourism
#Tips for Luxury Class Service
#Detailing of Luxury Rooms
#Rules of Global Hospitality
#Secrets of Priority Placement for Important Guests
#Butler Service - Key Competencies
#Guest Service - Nuances of the Craft
CLOSED VIP DINNER
with Chef Felice Lo Basso
19:00
19 February
NETWORKING
10:00
AFTERPARTY
DINNER IN
THE OLD CITY
THE OLD CITY
15:00
20:00
09:30
BUSINESS PROGRAM
20:00
18:00
BUSINESS MISSION
to the Best Hotels in Antalya
NETWORKING
program
at the golf club
at the golf club
#events - point of attraction
#strategy session 2025
Program
of the event
PROGRAM.DAY 1. BUSINESS PART
Tourism in focus — how government support and advertising stimulate growth. Lectures by traveltech industry leaders.
The program:
#GOVERNMENT AND TOURISM
Tourism in focus — how government support
and advertising stimulate growth
and advertising stimulate growth
opportunities of the GR sector in promoting tourism, innovative
methods of stimulating the hotel business
methods of stimulating the hotel business
#DATA INSIGHT
Data insights — overview of the tourism market and forecast for the 2025 season
Life EVENTS as a point of attraction for tourists big data about consumer changes of tourists, insights from big data of digital providers about customer preferences when choosing a vacation spot
From metasearch engines to ecosystems: the latest
digital products for informing tourists
digital products for informing tourists
#DIGITAL CASE STUDIES
opportunities to use advanced travel-tech services: services for choosing air tickets,
sharing services, booking platforms, information portals, transport analytics systems,
online travel agencies, VIP tourism services, marketplaces, neuroproducts
as new advertising platforms for hotels
sharing services, booking platforms, information portals, transport analytics systems,
online travel agencies, VIP tourism services, marketplaces, neuroproducts
as new advertising platforms for hotels
TV and local Netflix — where the audience moved
advertising integrations on TV and in online cinemas — analytics and metrics of campaign effectiveness, how to use data for more accurate targeting
Direct access to the client — messengers and social networks
#TV meetup
clients movement to a new information field — an overview of current digital platforms, new Telegram functions and the development of tourism blog channels
Interaction online and offline — new formats of outdoor advertising
opportunities of the GR sector in promoting tourism, innovative methods of stimulating the hotel business
#SOCIAL briefing
#EVENT session
Life events as a point
of attraction for tourists
of attraction for tourists
event marketing as the most effective and low-budget tool for hotel promotion, the impact of regional events on guest flow
#COMMERCIAL laboratory
10:00 - 18:00
PROGRAM.DAY 1. BUSINESS PART
February 17
February 18
February 19
Day 1
Day 2
Day 3
17.02
18.02
19.02
Next day
Welcome cocktail
for all conference participants
EDUCATIONAL MODULE. DAY 2
Program
of the event
February 17
February 18
February 19
Day 1
Day 2
Day 3
17.02
18.02
19.02
#Sport Tourism
Sports events - the driver of growth in tourist flow
Session featuring representatives from the largest sports leagues: KHL, Boxing Federation, UFC
#WORLD BEST PRACTICES
Experience of the Best Hotels in the World - from the first-person
Singapore, Moscow, the UAE, Dubai, Turkey, Cyprus -
business cases of the largest hotels in the world
business cases of the largest hotels in the world
#TOP chamber cases
Features of Unique and Star Hotels
Event marketing as the most effective and low-budget tool
for hotel promotion, the impact of regional events on guest flow
#Hospitality Academy
Academy of Hospitality
Team Development and Employee Competencies for New Standards
19:00
VIP dinner with chef
Felice lo basso
Felice lo basso
BUSINESS PROGRAM:
TRAININGS AND WORKSHOPS:
11:00 - 19:00
Professional educational trainings and knowledge development
Practical classes are conducted by leading experts from the Turkish hotel business
Tips for LUX class service
Detailing luxury rooms
Rules of world hospitality
Secrets of priority placement of important guests
Butler service - key competencies
Individual guest service - the subtleties of skill
Certificate of completion the educational module
on the completion of the module by the organizers and experts of the international conference
Maxx Royal Kemer, Titanic, Ethno, Regnum
Maxx Royal Kemer, Titanic, Ethno, Regnum
certificate