representatives of private and chain hotels in Antalya, Istanbul, Ankara, Bodrum, Cappadocia, Dubai, Moscow, St. Petersburg and other key points on the world tourism map
Service leaders
digital travel-tech providers (ticket purchase, hotel booking, insurance and everything a tourist needs), HoReCa product manufacturers
The best social networks and messengers
The best social networks and messengers
Leading TV and media providers
representatives of the largest TV channels, online cinemas and relevant video hosting sites
Flagships air transportation
representatives of full-service, charter and regional airlines interested in partnership and brand promotion
GR-segment
experts making strategic decisions in the development, promotion and financing of tourism
The most popular hotels
representatives of private and chain hotels in Antalya, Istanbul, Ankara, Bodrum, Cappadocia, Dubai, Moscow, St. Petersburg and other key points on the world tourism map
Service leaders
digital travel-tech providers (ticket purchase, hotel booking, insurance and everything a tourist needs), HoReCa product manufacturers
The best social networks and messengers
The best social networks and messengers
Leading TV and media providers
representatives of the largest TV channels, online cinemas and relevant video hosting sites
Flagships air transportation
representatives of full-service, charter and regional airlines interested in partnership and brand promotion
GR-segment
experts making strategic decisions in the development, promotion and financing of tourism
TRAVEL INSIGHTS FOR BUSINESS
AT THE
CONFERENCE
TRAVEL INSIGHTS FOR BUSINESS AT THE TURMERGE CONFERENCE
Highly effective TV campaigns
all about the potential of travel advertising on TV and streaming platforms
Experience of chain hotels of the world
secrets, rules and tactics from world brands
New digital aviation
ways to support traveler loyalty
Travel data insights
best practices for using Big Data and AI for advanced analytics
Secrets of premium hospitality
proven approaches to service from global lux class hotel chains
Engaging PR campaigns
new strategies and concepts for hotel promotion
New travel applications
from idea to check-in — the best applications accompanying tourists
Highly effective TV campaigns
all about the potential of travel advertising on TV and streaming platforms
Experience of chain hotels of the world
secrets, rules and tactics from world brands
New digital aviation
ways to support traveler loyalty
Travel data insights
best practices for using Big Data and AI for advanced analytics
Secrets of premium hospitality
proven approaches to service from global lux class hotel chains
Engaging PR campaigns
new strategies and concepts for hotel promotion
New travel applications
from idea to check-in — the best applications accompanying tourists
program architecture
13 December
#GOVERNMENT AND TOURISM
#INSIGHTS ON DATA - TRAVEL 2025
#DIGITAL MARKETING IN TOURISM
#TV & ONLINE CINEMAS / MEETUP
#SOCIAL & BLOGGERS / BRIEFING
#LABORATORY OF NEW FORMATS
#POINT OF ATTRACTION - EVENTS
приветственный коктейльный приём
14 December
BUSINESS PROGRAM
#SPORT and TOURISM
#EXPERIENCE OF THE BEST HOTELS IN THE WORLD
#Star Boutique Hotels
#Academy of Hospitality
#ESG - Sustainable Tourism
TRAININGS AND WORKSHOPS
#Tips for Luxury Class Service
#Detailing of Luxury Rooms
#Rules of Global Hospitality
#Secrets of Priority Placement for Important Guests
#Butler Service - Key Competencies
#Guest Service - Nuances of the Craft
ЗАКРЫТЫЙ VIP ужин с шеф-поваром Феличе Ло Бассо
19:00
15 December
NETWORKING
10:00
BUSINESS MISSION to the Best Hotels in Antalya
15:00
20:00
09:30
BUSINESS PROGRAM
20:00
18:00
AFTERPARTY DINNER IN THE OLD CITY
NETWORKING program at the golf club
Program of the event
PROGRAM.DAY 1. BUSINESS PART
Tourism in focus — how government support and advertising stimulate growth. Lectures by traveltech industry leaders.
The program:
#GOVERNMENT AND TOURISM
Tourism in focus — how government support and advertising stimulate growth
opportunities of the GR sector in promoting tourism, innovative methods of stimulating the hotel business
#DATA INSIGHT
Data insights — overview of the tourism market and forecast for the 2025 season
big data about consumer changes of tourists, insights from big data of digital providers about customer preferences when choosing a vacation spot
From metasearch engines to ecosystems: the latest digital products for informing tourists
#DIGITAL CASE STUDIES
opportunities to use advanced travel-tech services: services for choosing air tickets, sharing services, booking platforms, information portals, transport analytics systems, online travel agencies, VIP tourism services, marketplaces, neuroproducts as new advertising platforms for hotels
TV and local Netflix — where the audience moved
advertising integrations on TV and in online cinemas — analytics and metrics of campaign effectiveness, how to use data for more accurate targeting
Direct access to the client — messengers and social networks
#TV meetup
clients movement to a new information field — an overview of current digital platforms, new Telegram functions and the development of tourism blog channels
Interaction online and offline — new formats of outdoor advertising
opportunities of the GR sector in promoting tourism, innovative methods of stimulating the hotel business
#SOCIAL briefing
#EVENT session
Life events as a point of attraction for tourists
event marketing as the most effective and low-budget tool for hotel promotion, the impact of regional events on guest flow
#COMMERCIAL laboratory
10:00 - 18:00
PROGRAM.DAY 1. BUSINESS PART
December 13
December 14
December 15
Day 1
Day 2
Day 3
13.12
14.12
15.12
EDUCATIONAL MODULE. DAY 2
Program of the event
December 13
December 14
December 15
Day 1
Day 2
Day 3
13.12
14.12
15.12
#Sport Tourism
Sports events - the driver of growth in tourist flow
Session featuring representatives from the largest sports leagues: KHL, Boxing Federation, UFC
#WORLD BEST PRACTICES
Experience of the Best Hotels in the World - from the first-person
Singapore, Moscow, the UAE, Dubai, Turkey, Cyprus - business cases of the largest hotels in the world
#TOP chamber cases
Features of Unique and Star Hotels
Event marketing as the most effective and low-budget tool for hotel promotion, the impact of regional events on guest flow
#Hospitality Academy
Academy of Hospitality
Team Development and Employee Competencies for New Standards
19:00
VIP dinner with chef Felice lo basso
BUSINESS PROGRAM:
TRAININGS AND WORKSHOPS:
11:00 - 19:00
Professional educational trainings and knowledge development
Practical classes are conducted by leading experts from the Turkish hotel business
Tips for LUX class service
Detailing luxury rooms
Rules of world hospitality
Secrets of priority placement of important guests
Butler service - key competencies
Individual guest service - the subtleties of skill
Certificate of completion the educational module
on the completion of the module by the organizers and experts of the international conference
Maxx Royal Kemer, Titanic, Ethno, Regnum
certificate
11:00 - 19:00
BUSINESS MISSION. WEEKEND
Program of the event
December 13
December 14
December 15
Day 1
Day 2
Day 3
13.12
14.12
15.12
#BUSINESS MISSION
ROADSHOW to the best hotels in Antalya
business tour and communication with key representatives of the hotel industry in Turkey. Business visits to leading hotels in Antalya and one-on-one meetings with hotel top managers.
#networking
Networking program at the golf club
Unique opportunity for informal communication, establishing new business connections, and exchanging experiences with top managers and owners of the largest travel businesses.
Cultural program and the conclusion of the official TurMerge program at a restaurant located in the historic center of Antalya.
AFTERPARTY Dinner in the Old Town
BUSINESS MISSION. WEEKEND
NETWORKING:
10:00 - 18:00
#cultural program
evening program
VIP dinner with Chef Felice Lo Basso
Networking program at the golf club
Spend an engaging day at the golf club with top executives from major companies in the travel industry.
This is a unique opportunity for informal communication, establishing new business connections, and sharing experience in a relaxed setting.
Felice Lo Basso mastered his craft in the world’s top restaurants and earned his first Michelin star in 2011.
His cuisine is a synergy of the sea and mountains, where the quality of ingredients and a creative approach form the foundation of every dish. By exploring traditions and blending flavors, Felice creates unique gastronomic masterpieces infused with the spirit of Apulia.
participation options
Standart
Business program and workshops (December 13 and 14)
Welcome cocktail
Access to speakers' presentations after the event
Access to the networking application and chat
490$
Business
Business program and workshops (December 13 and 14)
Access to the lounge business zone
Welcome cocktail
Concierge service during the event
Access to speakers' presentations after the event
Access to the networking application and chat
890$
Business Travel
Business program and workshops (December 13 and 14)
Access to the lounge business zone
Welcome cocktail
Business mission - roadshow to the best hotels in Antalya and communication with the owners