Professional
travel 3.0
Conference

Trends and Insights of the 2025 Tourist Season

RU

EN

TR

Top-level speakers and travel industry experts

Networking program
at the golf club

VIP dinner with chef Felice Lo Basso

Professional conference for tourism industry leaders about new digital technologies, ways to attract tourists and consumer trends

250+

key players
of travel industry

2

eventful days

50+

TOP-LEVEL speakers
& TRAVEL-experts

owners of the largest hotels, top management of travel services, airlines, and representatives of government agencies

of a business program, workshops,
and informal networking
with industry leaders

professionals from leading companies in tourism and advanced technologies, ready to share their experience and knowledge

Hotels

Air

Travel tech

GR

PR & media

Tour operators

Top-level speakers and travel industry experts

Networking program
at the golf club

VIP dinner with chef Felice Lo Basso

250+

key players
of travel industry

2

busy
working day

50+

TOP-LEVEL speakers
& TRAVEL-experts

owners of the largest hotels, top management of travel services, airlines, and representatives of government agencies

Hotels

of a business program, workshops, and informal networking with industry leaders

professionals from leading companies in tourism and advanced technologies, ready to share their experience and knowledge

PR & media

Travel tech

GR

Air

Tour operators

RU

TR

FIRST-CLASS NETWORKING and EXPERIENCE OF LEADERS

The most
popular hotels

representatives of private and chain hotels in Antalya, Istanbul, Ankara, Bodrum, Cappadocia, Dubai, Moscow, St. Petersburg and other key points on the world tourism map

Service leaders

digital travel-tech providers (ticket purchase, hotel booking, insurance and everything a tourist needs), HoReCa product manufacturers

Travel operators
and agencies

key players from various countries and regions, major tour operators, MICE agencies, and business travel agencies

Leading TV, messengers
and media providers

representatives of major TV channels and online streaming platforms, owners of advertising platforms, representatives of the social media market

Flagships of air
transportation

representatives of full-service, charter
and regional airlines interested
in partnership and brand promotion

GR segment

experts making strategic decisions
in the development, promotion
and financing of tourism

The most
popular hotels

representatives of private and chain hotels in Antalya, Istanbul, Ankara, Bodrum, Cappadocia, Dubai, Moscow, St. Petersburg and other key points on the world tourism map

Service leaders

digital travel-tech providers (ticket purchase, hotel booking, insurance and everything a tourist needs), HoReCa product manufacturers

Travel operators
and agencies

key players from various countries and regions, major tour operators, MICE agencies, and business travel agencies

Leading TV, messengers
and media providers

representatives of major TV channels and online streaming platforms, owners of advertising platforms, representatives of the social media market

Flagships of air
transportation

representatives of full-service, charter
and regional airlines interested
in partnership and brand promotion

GR segment

experts making strategic decisions
in the development, promotion
and financing of tourism

AT THE turmerge CONFERENCE

TRAVEL INSIGHTS FOR BUSINESS

Big Data insights

market trends and shifts in consumer behavior based on data from digital operators — from telecom to banking

The expertise of the World's Best Hotels

Digitalization in aviation

comprehensive development of digital sales and supporting traveler loyalty

secrets, standards, and business approaches from global hotel chains

High-impact advertising campaigns

exploring travel advertising across digital, PR, TV, and offline channels

Tour operators vs. Metasearch engines

the industry's global transformation —changing landscapes and new leaders

Development of domestic tourism

creating and promoting local attractions to draw in tourists

Management, culture, and leadership cascading

how effective management boosts profitability, reduces turnover, and drives growth

program architecture

10:00

18:30

21:00

BUSINESS PROGRAM

NETWORKING

TRAININGS AND WORKSHOPS

#GOVERNMENT AND TOURISM

#INSIGHTS ON DATA - TRAVEL 2025

#KEY PROMOTION TRENDS

#DIY TOURISM

#NEW DIGITAL AVIATION

#MANAGEMENT - A GROWTH DRIVER

#SERVICE 360

19:00

CLOSED VIP DINNER with Chef Felice Lo Basso

10:00

BUSINESS MISSION to the Best Hotels in Antalya

15:00

NETWORKING program
at the golf club

20:00

AFTERPARTY DINNER IN
THE OLD CITY

#Tips for Luxury Class Service

#Detailing of Luxury Rooms

#Rules of Global Hospitality

#Secrets of Priority Placement for Important Guests

#Butler Service - Key сompetencies

#Guest Service - Nuances of the Craft

#Tips for Luxury Class Service

#Detailing of Luxury Rooms

#Rules of Global Hospitality

#Secrets of Priority Placement
for Important Guests

#Butler Service - Key Competencies

#Guest Service - Nuances of the Craft

Program
of the event

PROGRAM. DAY 1. conference

Tourism in focus — how government support and advertising stimulate growth. Lectures by traveltech industry leaders.

BUSINESS PROGRAM:

#GOVERNMENT AND TOURISM

Tourism in focus — how government support and advertising stimulate growth

Opportunities of the GR sector in promoting tourism, innovative methods of stimulating the hotel business

#DATA INSIGHT

Data insights — overview of the tourism market and forecast for the 2025 season

Life EVENTS as a point of attraction for tourists big data about consumer changes of tourists, insights from big data of digital providers about customer preferences when choosing a vacation spot

New approaches in tourism advertising

Opportunities to use advanced travel-tech services: services for choosing air tickets, sharing services, booking platforms, information portals, transport analytics systems, online travel agencies, VIP tourism services, marketplaces, neuroproducts as new advertising platforms for hotels

Independent traveler: how can tour operators and hotels adapt and stay trendy?

#MARKETING

how companies can adapt to the growing popularity of DIY tourism by offering innovative solutions and integrating DIY elements into their services

Digital Aviation - Development and Integrated Sales of Travel Services

Comprehensive development of digital sales and opening new destinations, supporting traveler loyalty, and digitizing experiences and routes

Best practices from industry leaders

#DIY TOURISM

cases on business preservation and scaling, implementation of innovative management approaches, adaptation of business models, deployment of digital tools, and transition to new customer service formats

Service 360

how to create superior service by integrating skilled personnel and technology into a unified ecosystem: what shortages and demands exist today, and what can the market offer to address them

#AVIA

10:00 - 18:00

#MANAGEMENT

PROGRAM. DAY 1. conference

#Service

Day 1

Day 2

Vip Dinner

with michelin restaurant
chef felice lo basso

Next Day

Program
of the event

February 17

February 18

Day 1

17.02

Day 2

18.02

10:00 - 20:00

#strategy

STRATEGY session and business game

The second day of the conference focuses on networking and solving practical business development cases. Throughout the day, participants will be offered to take part in the "World Café" game and a strategic session

#networking

Networking program at the golf club

Unique opportunity for informal communication, establishing new business connections, and exchanging experiences with top managers and owners of the largest travel businesses

#cultural program

AFTERPARTY Dinner in the Old Town

Cultural program and the conclusion of the official TurMerge program at a restaurant located in the historic center of Antalya.

DAY 2. NETWORKING

TRAININGS AND WORKSHOPS:

Professional educational trainings and knowledge development

Practical classes are conducted by leading experts from the Turkish hotel business

Tips for LUX class service

Detailing luxury rooms

Rules of world hospitality

Secrets of priority placement of important guests

Butler service - key competencies

Individual guest service - the subtleties of skill

Certificate of completion the educational module

on the completion of the module by the organizers and experts of the international conference

Maxx Royal Kemer, Titanic, Ethno, Regnum

Certificate

Назад

evening program

VIP dinner with Chef Felice
Lo Basso

Networking program at the golf club

Spend an engaging day at the golf club with top executives from major companies in the travel industry.

This is a unique opportunity for informal communication, establishing new business connections, and sharing experience in a relaxed setting.

Felice Lo Basso mastered his craft in the world’s top restaurants and earned his first Michelin star in 2011.

His cuisine is a synergy of the sea and mountains, where the quality of ingredients and a creative approach form the foundation of every dish. By exploring traditions and blending flavors, Felice creates unique gastronomic masterpieces infused with the spirit of Apulia.